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BASF Unveils New App

D’litE3X helps consumers achieve better formulations.

BASF has introduced D’litE3X—a new smart tool designed to help companies achieve better formulations. With D'litE3X, customers can track and respond to trends much faster and more effectively, using data mined by consumer marketing, cosmetics and beauty industry experts at BASF.                          “By linking data in a logical structure through a proprietary algorithm, time spent on collection/compilation/analysis of information will be significantly reduced,” says the company.   Cont...

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